Every year Cologne is where the confectioners’ decision-makers meet. The occasion is the ISM, a trade fair event that has attracted over 37 thousand visitors last year.
In 2019 the 49th edition took place, from 27 to 30 January.
The Laica brand was present in hall 5.2. In addition to the novelties in the catalog, particular attention was given to the new brand image. A love for chocolate started in 1946, by the founder of Laica – Mr. Lino Saini – which Laica wants to declare also in the new brand. A love for chocolate to mark the product made in Italy and the affection for Arona city, where Laica was born and developed.